RCS for business: what it is and how to use it Plan your campaign strategy
RCS (Rich Communication Services) brings images, video and buttons into the messaging app on your customers' phones. In one session, our team shows you where it fits your business, creates a first campaign on your phone and maps the steps to send it
Book my sessionWith no obligation
Why rich messages
0.1%of people click a conventional display ad
Up to 75%of RCS messages are read
5% to 25%of people tap, swipe or reply to an RCS message
Our team has created campaigns for these brands since 2008
Display click-through: industry benchmark for Google display ads, 0.1 to 0.3%. RCS read rate: read receipts divided by messages delivered, 45 to 75% across Out There Media RCS campaigns. RCS engagement: recipients who tap, swipe or reply, across Out There Media RCS campaigns
What RCS looks like A rich message, on a real phone
Your session What we cover together
Where RCS fits your business
Your customers, your campaigns and what a rich message changes for each
Your first campaign, live
We create it from one sentence in Messaging Studio and send a test to your phone
The path to sending
Your verified sender, carrier approval, the timing and the plan that fits
Who you meet The team behind campaigns for Porsche, Disney and McDonald's
Kerstin TrikalitisCo-founder and Chief Executive Officer
Daphne LoukasCo-founder and Chief Operating Officer
Our founders and their team run the sessions. They have created RCS campaigns for global brands since 2019. Meet the team
RCS potential revenue calculator See your range before we meet
Your range shows here as you type
With RCS you can reach
- people a month who tap, swipe or reply
- customers a month
- in revenue a month
Estimates drawn from RCS campaigns Out There Media has run for brands
Your own results depend on your audience, offer and market
Your click rate already sits inside the 5 to 25% range, so the range starts from your results today
Your click rate already sits at or above 25%, the top of the range across Out There Media RCS campaigns, so the calculator adds nothing to it
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RCS questions, answered Before you book
What is RCS?
RCS (Rich Communication Services) is the carrier standard behind the messaging app on Android phones and, where carriers support it, on iPhones with iOS 18 or later. A brand message arrives under the brand's verified name, with images, video, carousels and buttons
How is RCS different from SMS?
An SMS carries plain text from a number. A rich message arrives under the brand's verified name and logo, with images, video, carousels and buttons, and the brand sees when it was read
Does RCS work on iPhone?
Yes. Apple added RCS with iOS 18 in 2024, so a business message reaches an iPhone where the person's carrier supports it
Do my customers need an app?
No. Rich messages arrive in the messaging app already on their phone, next to their texts
What can a rich message include?
Images, video, carousels of cards, buttons and suggested replies, so people can watch, book, buy or reply without leaving the conversation
How do brands use RCS?
For launches, offers, bookings, reminders and service. Porsche booked test drives inside the message, McDonald's signed people up to its rewards in one thread, and Out There Impact carried the World Health Organization's Covid-19 guidance
How does a brand start sending RCS messages?
The brand registers as a verified sender with its name and logo, and carriers approve it. Campaigns then go to customers who agreed to hear from the brand. Messaging Studio takes you through each step
What should I prepare?
Nothing. Bring one idea for a campaign and your phone