RCS potential revenue calculator What RCS can do for you
See what RCS, Rich Communication Services, adds to your SMS or email campaigns each month
Your range shows here as you type
With RCS you can reach
- people a month who tap, swipe or reply
- customers a month
- in revenue a month
Estimates drawn from RCS campaigns Out There Media has run for brands
Your own results depend on your audience, offer and market
Your click rate already sits inside the 5 to 25% range, so the range starts from your results today
Your click rate already sits at or above 25%, the top of the range across Out There Media RCS campaigns, so the calculator adds nothing to it
Your next step Book a campaign strategy session
Our team brings your numbers to the session, shows you where rich messages fit your business and creates a first campaign on your phone
Your request is in
Thank you. Our team contacts you to schedule your campaign strategy session and brings your numbers to it
Your request did not reach us
Please try again in a moment, or write to us on LinkedIn
A few details are missing
Please add your name, a valid email, your mobile number and your company, and tick the box to agree to be contacted
Why RCS Your brand inside the messaging app
An SMS carries plain text from a number. A rich message arrives under your brand's verified name and logo, with images, video, carousels and buttons, and you see when it was read
0.1%of people click a conventional display ad
Up to 75%of RCS messages are read
5% to 25%of people tap, swipe or reply to an RCS message
Display click-through: industry benchmark for Google display ads, 0.1 to 0.3%. RCS read rate: read receipts divided by messages delivered, 45 to 75% across Out There Media RCS campaigns. RCS engagement: recipients who tap, swipe or reply, across Out There Media RCS campaigns
- 60 to 70%Higher conversion than SMS, projected for a retailer with $1 billion in revenueForrester Total Economic Impact study commissioned by Google, February 2026
- 7.5 to 12.5%Higher average order value, projected in the same studyForrester, February 2026
Your range above counts the first of these gains, the people who act on your message. It leaves the projected lifts in conversion and order value out
Every assumption, with its source How we calculate this
- Engagement with RCS 5 to 25% of the people who receive a rich message tap, swipe or replyUnique interactions divided by messages delivered, across Out There Media RCS campaigns
- Engagement today Your click rate, applied to the messages you send each month. Give it as a rate in %, or as a number of people a month, which the calculator divides by your messages. Clicks compare with taps, swipes and replies: each counts the people who act on what they see. An email open rate counts a different action, so the calculator asks for your click rate
- People who engage Your monthly messages multiplied by each end of the 5 to 25% range, so the result is always a range. A click rate inside the range starts the range from your results today
- Customers People who engage multiplied by your own conversion rate. Give it as a rate in %, or as a number of sales a month, which the calculator divides by the people who click. The calculator keeps your conversion rate for RCS and adds no conversion lift on top of the engagement range, so the conversion lift Forrester projects over SMS stays out of your result
- Revenue Customers multiplied by your average revenue per customer
- Delivery Every message counts as delivered as a rich message. Phones without RCS receive an SMS instead, so the share of your list on phones with RCS scales your result. For email, the calculator counts the same number of people reached on their mobile numbers
- Time 65 hours of agency work per campaign, from an account manager (17 hours), a creative director (16), a software developer (18) and an ad ops manager (14), plus about 20 hours from the client's own team, against five minutes to create it in Messaging Studio. Sending waits for carrier approval and stays out of the countOut There Media's campaign process, by role
- Rounding Monthly figures rounded to their first two digits, with revenue in US dollars before the cost of sending
A note from Carina Cunha
I believe RCS will change how people communicate. I see it as big as YouTube was for creators: whoever starts on RCS now builds a channel few people use well yet. The opening today is as large as it was on YouTube and Instagram in their first years